Rumored Buzz on Comme Des Garcons

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Probably the most influential trend homes on the globe. Its world success wasn't designed by regular marketing or mainstream traits, but by way of a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional method turned the foundation for CDG’s worldwide enlargement.

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CDG gained Worldwide notice by presenting clothes that turned down common Tips of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world manner editors and consumers early from the nineteen eighties.

This worldwide visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the earth.

The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media protection juxtaposed illustrations or photos of the gathering with images taken at Auschwitz concentration camp, and also the controversy acquired Global coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").

The 2006 autumn/Winter season collection addressed the strategy with the persona,[15] the different ways to existing a person's self to the whole world. Fusing customized menswear with feminine factors including corsets and flower printed dress Comme Des Garcons fabrics, Persona was A further assortment that mixed the feminine with the masculine.

CDG crafted a strong distribution method by positioning its merchandise in best luxurious suppliers like Dover Street Sector, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the brand use of elite clients globally though preserving its artistic integrity.

In 2017, the company introduced a new fragrance, Concrete, and marked its launch in the US that has a dinner curated with the artist and chef, Laila Gohar.

Every retail outlet was developed as an inventive space, boosting CDG Hoodie's reputation for innovation and supplying purchasers an immersive retail expertise.

While using the rise of internet shopping, CDG expanded its access by providing collections by way of Formal and partnered e-commerce platforms. Social media and style communities aided distribute the manufacturer’s identity, producing items such as Perform Heart tees and Converse sneakers viral around the globe.

The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on the earth, encouraging CDG reach worldwide mainstream visibility even though keeping genuine to its edgy creative imagination.

Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, normally more like artwork installations than manner reveals gained worldwide media protection, reinforcing the manufacturer's standing for groundbreaking creative imagination.

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The company also makes a line of agendered fragrances, the vast majority of that happen to be unconventional on earth of perfume and aligned Using the models of its clothes.[6]